A Connectionist Model of Brand–Quality Associations
نویسنده
چکیده
Vol. XXXVII (August 2000), 331–350 331 *Chris Janiszewski is Jack Faricy Associate Professor of Marketing, University of Florida (e-mail: [email protected]). Stijn M.J. van Osselaer is Assistant Professor of Marketing, University of Chicago (email: [email protected]). Both authors contributed equally to this article. This work was supported by the Beatrice Foods Co. Faculty Research Fund at the Graduate School of Business, University of Chicago. The authors thank Randy Rose, Luk Warlop, and Bart Weitz for their helpful comments. CHRIS JANISZEWSKI and STIJN M.J. VAN OSSELAER*
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